New Holland Brewing is continuing to expand with a new tasting room along the lakeshore.

The brewing company and spirits-maker first opened in Holland, Mich. in 1997. Since then New Holland has grown with brewpubs in Grand Rapids and Battle Creek and tasting rooms in Saugatuck and South Haven.

A brand new tasting room is now planned for Grand Haven.
READ MORE: New Bar with Virtual Golf Opening in Grand Rapids 

The New Holland Grand Haven location will be located in the lobby of the former Grand theater at 24 S. Washington Ave.


The 1,300-square-foot bar will seat approximately 40 people.

New Holland CEO and founder Brett VanderKamp tells Crain's Grand Rapids,

The community holds (the Grand Theatre) dear and we’re just thrilled to be able to continue the legacy that that place has for being a place for community and gathering.

At the new Grand Haven tasting room you'll find a variety of cocktails, flights of new Holland's spirits, charcuterie plates, and a retail space.

New Holland, Facebook
New Holland, Facebook

In addition to outdoor seating, the bar will also have a walk-up window for service as part of Grand Haven's social district.

98.7 The Grand logo
Get our free mobile app

Minimal modifications are planned to preserve the building's history.

According to Crain's VanderKamp says,

The physical bar space has already been carved out there, and so there were a lot of things that we wanted to be really careful to preserve... [It's] a little bit different than our other tasting room locations where we could kind of create a space from scratch...t’s just really cool (to have) built-in features already that have been working for years.

The New Holland Grand Haven tasting room is set to open in summer 2024.

Looking for more new places to try? Tons have opened up in West Michigan in the past year!

New West Michigan Restaurants

Nearly 40 new restaurants, including authentic Mexican eateries, breakfast joints, pizza places, and Boba shops have opened in West Michigan in the past year.

How many have you been to?

Gallery Credit: Janna

More From 98.7 The Grand